Cafe Style, Sector 18, NOIDA

ThumbsUp Located bang opposite the Great Kebab Factory and alongside ICICI Bank, Cafe Style (or Cafe $tyle as they call themselves) is the latest entrant to Sector 18, having opened it’s doors just 3 days back. Naheed and I visited the place for a quick lunch.

It is quite an interesting place really, what with outdoor seating (which could be improved with some fancy awnings and more large potted trees to shield guests from the eyes of passer-byes)and comfortable lounge seating indoors. A whole wall of glass and a well thought through seating plan gives it a very airy, open feel, a lot unlike many other cafes who try to cram as many tables as possible in an already cramped space. The kitchens are open, and they have these little touches all over that seem to say someone has put a fair amount of gray matter to work. The on-table condiments for example – Heinz sauce, Tabasco and French’s mustard + fresh ground pepper in the shakers. Agreed, they don’t cost much, but the tempation to foister inferior stuff (like ready processed ground pepper) on to an unsuspecting public definitely has its takers. The music is soft and unintruding, and they have red tube lights.

Red tube lights??? Taking creativity a little too far I’d say.

The other little things I liked were the woven basket of newspapers (I *cannot* eat without something to read alongside and this a definitely endearing touch for me),  availability of baked goods, pies and cakes to order and so on. The menus and interiors were designed by the owner, Chetan Malik, who is a chef himself, in consultation with Chef Manu.

Coming to the menu – they have two. One spiral bound and the other bound with nuts and bolts. Yup, you read it right – nuts and bolts. Heavy and impractical (you can’t read part of the menu), I failed to see the theme link. Nutty! One is a beverages menu and other is a food menu. The beverages on order are standard, but they seem to have covered all the choices – teas, coffees, juices, smoothies, milkshakes, aerated drinks. They also have home made ice cream, which we didn’t try, but will do so another day. The second menu covers breakfast (they’re open from 8:00am to 12 midnight), soups, burgers & sandwiches, meals, pastas and desserts.

Their food options are quite interesting and it is a pleasure to see a menu that doesn’t go ‘baaa’. Only thing is, they’ve kind of priced themselves out of the casual walk in market for this sector. I may be wrong and it would be interesting to see what response they get.

We ordered a cappuccino (INR 55), black coffee (INR 40), grilled mezze platter (INR 125) and a Grilled White Cheddar Smoked Chicken and Caramelised Onions Sandwich (175). Interestingly, the vegetable mezze platter was more expensive here. Perhaps we’ll try that one of these days.

The coffees we normal, with Naheed commenting that it was less creamy than most other places (like Barista and Cafe Coffee Day), which was good (he likes it less creamy). The mezze platter was a bit of a disappointment. It included 7 thumbnail sized pieces of grilled, spiced chicken, 5 larger pieces of smoked chicken and perhaps two tablespoons of spiced green and black olives in oil. I believe a mezze platter should be more representative and include other staples like falafel too, but then that’s me. The sandwiches were served with fries, wedges, a salad (lettuce, tomatoes, cucumber, white onions in thousand island). There were three small (3 inches long) mini sub type sandwiches to a platter, each of which were topped with caramelised onions. The onions seemed to be more burnt than caramelised, but tasted good nonetheless.

They charge a service charge of 10% (it’s becoming the fashion these days) and including VAT, our bill of INR 395 went up to INR 484. I quite liked the meal, but again, it is a bit expensive and food on offer may be slightly niche. On to the matter of the service charge. When will Indian restaurants learn that submissiveness and subservience does not good service make. They seem to think that a good amount of bowing and shuffling justifies a service charge. Unfortunately, even though it’s being run by a Chef, Cafe Style too isn’t quite able to make that distinction.

Did I mention they have seating on the first floor too. Quite dimly lit, dreary and bland, I don’t think I’ll be going upstairs anytime soon, except of course to visit the W.C., which has some interesting gender indicators on the door. Since this is a ‘family’ blog, I’ll refrain from describing them here.

I do hope Cafe Style stays around, since I plan to visit them fairly often. Having said that, will it give you bang for your buck? Certainly not, though their menu is interesting and the food fairly good.

- Sid

PS: As much as I like the place, their website (cafestyle.asia) is probably one of the example I would use in how *not* to design a website – no page title, totally built in flash, no pre-loader, text in some areas is populated by the Macromedia Flash default text, clicking on anything makes it load a very boring pre-routine – at which point, I gave up. I’d say, they’ve messed up big time here.

Update: Second visit, 29th December 2008: Ordered a hazelnut milkshake (wife pronounced it too sweet, Cherie said it was perfectt), Meat lovers salad (nice, but ordinary and the portions left something to be desired) and the same grilled white cheddar sandwich as the last time, inside which I received a complimentary hair. I’ve noticed some of their line cooks doing their stuff without wearing headgear, which really should be mandatory at all times in the kitchen.

Update: Third visit, January 4th 2009: Popped in for a quick drink. Ordered a cappuccino and an apple ice tea. While the drinks were good, I couldn’t help but wonder why it takes a cafe more than 10 minutes (by the clock) to serve a cup of coffee (from a machine) and an ice tea, that in all probability is made from powder, ice and water… and this is when the place was *empty*.

No more updates, I promise. :-)

Update: March 17th, 2008: Dropped by for a quick coffee while waiting for a friend. The price of coffee is now higher than most of their walk in competitors. Service standards have fallen. The television and the music system both blare at the same time, which was not fixed despite 4 requests. Staff look and behave like you should be waiting on them. All in all, Cafe Style had a run of good service for a while, which seems to be at an end now.

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    About Sid Khullar

    Sid is the primary contributor to and editor of Chef at Large. A self confessed food addict who likes cooking, writing and photography... and travel, if it gets him closer to a good book and interesting food. He's spent 17 years in varying functions of technology, leaving the field after a stint heading software research & development for electrophysiological medical diagnostics. He now applies himself to learning more about food and building food and beverage brands online for Brands at Large clients. Sid covers Delhi/NCR for Chef at Large and can be reached at editor@chefatlarge.in